Overview: This is the most critical section. It defines your treatment focus, patient populations, and services. Your selections drive all downstream marketing strategy. IRB Step 2 of 7.
⭐ Priority Order Rule: The first focus you select becomes Priority #1. You can select 1, 2, or all 3 focuses. To change the priority order, uncheck and re-select in the order you want.
Study Focus Options:
| Focus | Coverage |
| 🔵 Orthopedic | Joint conditions, body parts treated, patient activities, targeted marketing campaigns |
| 🔴 Pain | Chronic pain conditions, demographics, pain etiology, treatments, outcome metrics |
| 🟢 Wound Healing | Wound types, chronicity, average size, patient populations, treatments offered |
🔵 Orthopedic Details (if selected)
1. Body Parts Treated
- Shoulder
- Elbow
- Wrist / Hand / Fingers
- Hip
- Knee
- Ankle / Foot / Toes
- Spine (cervical/thoracic/lumbar)
- Other (specify)
🔗 Dynamic sub-fields appear for each body part selected. For example, selecting Shoulder reveals shoulder-specific conditions; selecting Knee reveals knee conditions, etc.
Shoulder Conditions
- Rotator cuff tendinopathy/tear
- Frozen shoulder (adhesive capsulitis)
- AC joint arthritis
- Shoulder instability
- Impingement syndrome
- Bicipital tendinopathy
- Glenohumeral osteoarthritis
- Other (specify)
Hip Conditions
- Hip osteoarthritis
- Gluteal tendinopathy
- Labral tear
- Trochanteric bursitis
- Femoroacetabular impingement (FAI)
- Piriformis syndrome
Knee Conditions
- Knee osteoarthritis
- Patellofemoral pain syndrome
- Patellar tendinopathy (Jumper's knee)
- Baker's cyst
- Meniscal tear
- MCL/LCL sprain
- Quadriceps tendinopathy
- Iliotibial band syndrome
Spine Conditions
- Cervical radiculopathy
- Spinal stenosis
- Degenerative disc disease
- Sacroiliac joint dysfunction
- Lumbar radiculopathy/sciatica
- Herniated disc
- Facet joint syndrome
- Scoliosis
2. Top 3 Orthopedic Patient Indications
| Rank | Description | Example |
| 1st (Most common) | Primary indication | Knee pain with limited mobility |
| 2nd | Secondary indication | Lower back pain (lumbar strain) |
| 3rd | Tertiary presentation | Shoulder rotator cuff injury |
3. Patient Activities / Lifestyles
- Golfers, Runners, Swimmers
- CrossFit athletes, Skiers/snowboarders
- Desk workers, Tennis players
- Cyclists, Weightlifters, Pickleball players
- Construction/labor workers
- Retired/aging population
- Other (specify)
4. Targeted Marketing Campaigns (Select Up to Three)
| Priority | Example |
| 1st target group | Desk workers |
| 2nd target group | Construction workers |
| 3rd target group | Runners |
🔴 Pain Details (if selected)
1. Pain Conditions
- Chronic back pain
- Neck pain
- Neuropathic pain
- Fibromyalgia
- Complex Regional Pain Syndrome (CRPS)
- Migraines / Headaches
- Pelvic pain
- Post-surgical pain
- Cancer-related pain
- Other (specify)
2. Top 3 Pain Patient Presentations
| Rank | Example |
| #1 Most common | Joint pain (knee/shoulder) |
| #2 Second most common | Post-surgical pain |
| #3 Third most common | Chronic lower back pain |
3. Typical Age Demographic
- Under 30
- 30–45
- 46–60
- 61–75
- 75+
4. Pain Etiology
- Sports-related pain
- Occupational injuries
- Age-related degeneration
- Post-traumatic pain
- Auto accident injuries
- Other (specify)
5. Treatments Offered for Pain
- Medications (NSAIDs, opioids, etc.)
- Physical therapy
- Chiropractic care
- Acupuncture
- Nerve blocks
- Epidural steroid injections
- Radiofrequency ablation
- Spinal cord stimulation
- Regenerative medicine (exosomes, PRP, etc.)
- Other (specify)
6. Most Requested Pain Treatment
📝 Free-text field — Example: "PRP injections and physical therapy"
7. Pain Outcome Metrics Tracked
📊 Free-text field — Example: "Pain scale (1–10), mobility improvement, range of motion"
🟢 Wound Healing Details (if selected)
1. Wound Types
- Diabetic ulcers
- Venous stasis ulcers
- Arterial ulcers
- Pressure ulcers (bedsores)
- Surgical wounds (non-healing)
- Traumatic wounds
- Burns
- Radiation wounds
- Other (specify)
2. Wound Chronicity
- Acute (less than 4 weeks)
- Subacute (4–12 weeks)
- Chronic (more than 12 weeks)
- Mixed
3. Average Wound Size
- Small (less than 2 cm²)
- Medium (2–10 cm²)
- Large (10–50 cm²)
- Very large (more than 50 cm²)
4. Patient Populations
- Diabetics
- Elderly
- Immobile / bedridden
- Post-surgical patients
- Trauma patients
- Vascular disease patients
- Other (specify)
5. Treatments for Wound Healing
- Standard wound care (cleaning, debridement, dressing)
- Negative pressure wound therapy
- Hyperbaric oxygen therapy
- Growth factor therapies
- Skin grafts / substitutes
- Regenerative medicine (exosomes, etc.)
- Other (specify)
6. Biggest Challenges in Wound Healing
📝 Free-text field — Example: "Patient compliance, infection control, and delayed healing"
🔢 Final Fields — Mandatory for All Focuses
| Field | Description | Example |
| Monthly Patient Volume — Pain | Pain patients per month | 80 |
| Monthly Patient Volume — Orthopedic | Orthopedic patients per month | 20 |
| Monthly Patient Volume — Wound Healing | Wound patients per month | 40 |
| % Candidates for Regenerative Medicine | Percentage of patients eligible | 26–50% |
✅ Result: Click Save & Continue — data is saved, proceed to Section 3.